Three Easy Tips to Grow Sales

Increasing your sales doesn't always revolve around sales or promotions. Read our tips below on how you can build more rapport with your customer base, and promote loyalty while optimizing your selling efforts.

Tip1: Show Gratitude for Patronage
Showing gratitude goes a long way in growing your business, for both new and existing customers. If you have a loyalty program, perhaps offer double points to redeem toward a popular item in your store. If your customers have opted in to receive emails from you, maybe send a thank you email for a recent visit. Might sound old fashioned, but a little thank you can go a long way.

Tip 2: Optimize Your Web Design and Social Media Pages
With smart phones and the Internet, gone are the days of flipping through yellow pages. That’s why having an optimized website and social media pages is paramount. Make sure your company’s contact information is up to date and in an easy to find location. Plus, you can publish specials and promotions on your website and social media pages. Having social media subscribers on your company Facebook can help raise awareness about new events, keep your customers engaged, and entice them to visit you to take advantage of any promotions you might be offering.

Tip 3: Hold In Store Events
Having an in-store event can generate excitement and awareness. For instance, perhaps you announce a coffee or wine tasting event on your social media pages and encourage your audience to attend. You can announce tent or sidewalk sales. You can even spice it up by holding fun, random in-store contests. For example, announce an upcoming, in-store raffle on your website or social media where a random winner will be chosen to receive a free gift from your store.  Keeping your customers engaged is a fun way to not only raise awareness but help keep your store top-of-mind for future visits and foot traffic.

Please keep visiting our blog for more insightful tips about your business and the payments industry!