Digital-Ready Merchants and the Customer Experience

Today’s consumers prefer flexible digital payment options, whether in-store or online.

According to a recent study*, around one-third of grocery (33%) and pharmacy shoppers (30%) surveyed cited the importance of the ability to choose their favorite payment options at checkout. This not only increased convenience for them, but was one of the key variables impacting their loyalty to their merchant.

Some customer prefer swipe and tap; however, many prefer to use their smart phones to pay for purchases, thereby eliminating the need to search for cards or their physical wallets.

Contactless payments made with smart phones continue to explode in popularity, and are a safe alternative to lost or stolen cards. Most terminal payment devices now offer the ability to accept contactless payments – it has become a standard in payment acceptance.

Plus, offering a range of digital payment options in store will provide consumers an enhanced experience at checkout…which enables retailers to keep pace with the ease and convenience of online shopping.

We offer a broad range of cutting-edge payment devices that allow for contactless payments – where you can accept Apple Pay, Google Pay, and more. 

To learn more, simply visit our Contact Us page, check the “Contactless” option, and one of our representatives will be in touch! https://www.mainstreamms.com/contact

*Decoding Customer Affinity: The Customer Loyalty to Merchants Survey, January 2022PYMNTS.com